hedgehogmarketing.com.au and mechanicmarketing.co, 20 to 26 October 2026 against 13 to 19 October. Figures are read from Clarity, bot sessions excluded.
Hedgehog sessions jumped 41% to 739, but the extra traffic looks lower quality: desktop Chrome sessions more than doubled (532 vs 242) while pages per session, scroll depth and active time all fell sharply, and form submits and outbound clicks slipped. Frustration signals improved (dead clicks down from 12.6% to 5.1%, quick backs down from 5.5% to 2.2%), but Largest Contentful Paint went from good (1.4s) to poor (4s). That pattern is worth checking for internal, automated or low-intent traffic before reading it as growth. Mechanic Marketing is very small (31 sessions, down 16%); dead clicks and quick backs rose slightly but on one or two sessions, and organic search recovered from 9 to 12 sessions.
This was an unattended run. "This week" is Clarity's Last 7 days filter (20 to 26 October 2026; Clarity's clock is ahead of the run time, so the 26th is a partial day). "Last week" is a custom range of 13 to 19 October 2026. Only Dashboard views were read; no recordings or heatmaps were opened and no Copilot insights appeared. Clarity does not show tablet separately, so tablet sits inside "Other". Where a figure was not shown on screen it is marked "not captured" rather than estimated. Average active time is shown at Clarity's displayed precision (seconds this week, minutes last week), so its change is approximate. The previous report used overlapping windows and Clarity's bot filtering has since been re-applied, so the trend lines compare what each report published and are directional only.
| Metric | This week | Last week | Change | Flag |
|---|---|---|---|---|
| Sessions | 739 | 524 | +41.0% | Over 15% |
| Unique users | 522 | 409 | +27.6% | Over 15% |
| Pages per session | 1.17 | 1.45 | -19.3% | Over 15%, negative |
| Average scroll depth | 25.25% | 34.15% | -26.1% | Over 15%, negative |
| Active time | 40 sec | 1.5 min | about -55% | Over 15%, negative |
| Dead click % | 5.14% (38) | 12.60% (66) | -7.5 pts | Improved |
| Rage click % | 0.27% (2) | 0.57% (3) | -0.3 pts | Improved |
| Quick back % | 2.17% (16) | 5.53% (29) | -3.4 pts | Improved |
| Excessive scrolling % | 0% | 0% | No change | |
| JavaScript error % | 1.76% (14 errors) | 2.29% (17 errors) | -0.5 pts | Improved |
| Device: PC | 71.99% (532) | 46.36% (242) | +119.8% sessions | Over 15% |
| Device: mobile | 27.60% (204) | 52.87% (276) | -26.1% sessions | Over 15% |
| Device: other (incl. tablet) | 0.41% (3) | 0.77% (4) | Flat, tiny base | |
| Channel: Other | 616 | 402 | +53.2% | Over 15% |
| Channel: Organic search | 85 | 73 | +16.4% | Over 15%, positive |
| Channel: Direct | 51 | 81 | -37.0% | Over 15% |
| Channel: Referral | 12 | 17 | -29.4% | Over 15%, small base |
| Channel: Social | 4 | not captured | n/a | Tiny base |
| Channel: AI platform | not captured | 10 | n/a | |
| Smart event: Submit form | 20 | 24 | -16.7% | Over 15%, negative |
| Smart event: Contact us | 10 | 12 | -16.7% | Over 15%, negative |
| Smart event: Outbound click | 6 | 10 | -40.0% | Over 15%, small base |
| Performance score | 74/100 (25 pageviews) | 84/100 (26 pageviews) | -10 pts | LCP 4s poor vs 1.4s good; INP 320ms vs 170ms |
Top referrers this week: instagram.com (76), www.google.com (76), facebook.com (57), hedgehogmarketing.com.au (51), m.facebook.com (19), l.facebook.com (14), www.linkedin.com (6). Last week: instagram.com (110), hedgehogmarketing.com.au (81), facebook.com (71), www.google.com (70), m.facebook.com (29), l.facebook.com (22). Chrome was 517 sessions this week (70%) against 205 last week (39%); the Instagram app had 80 and the Facebook app 77 (113 and 101 last week). The top user had 11 sessions from Australia on a PC (18 last week). The dominant JavaScript error is the in-app browser message "error invoking postmessage: java object is gone" (64%), likely harmless Instagram or Facebook webview noise; the rest are "script error" and the Google API loader error (apis.google.com client.js, _ga callback).
| Page | This week | Last week | Change |
|---|---|---|---|
| / (home) | 304 | 85 | +258% |
| /training | 101 | 22 | +359% |
| /google-ads-training | 19 | Not in top 12 | New in top list |
| /contact | 14 | 18 | -22% |
| /lp/marketing-training | 11 | 18 | -39% |
| /strategy | 9 | 11 | -18% |
| /about | 7 | 20 | -65% |
| /success-stories | 7 | 26 | -73% |
| /blog | 7 | 9 | -22% |
Also in this week's top 12: the font licensing blog post (11), /#services (8), /resource/content-pillars-example-template (7). Last week's implicit vs inferred consent blog post (16), /consulting (12) and /meta-ads-training (8) were not in this week's top 12.
| Metric | 7-13 Oct report | 14-20 Oct report | 13-19 Oct (re-read) | 20-26 Oct |
|---|---|---|---|---|
| Sessions | 440 | 460 | 524 | 739 |
| Pages per session | 1.38 | 1.46 | 1.45 | 1.17 |
| Dead click % | 11.59 | 12.61 | 12.60 | 5.14 |
| Metric | This week | Last week | Change | Flag |
|---|---|---|---|---|
| Sessions | 31 | 37 | -16.2% | Over 15%, tiny base |
| Unique users | 31 | 34 | -8.8% | |
| Pages per session | 1.65 | 1.49 | +10.7% | |
| Average scroll depth | 50.43% | 49.65% | +1.6% | |
| Active time | 42 sec | 1.4 min | about -50% | Over 15%, negative |
| Dead click % | 9.68% (3) | 5.41% (2) | +4.3 pts | Frustration metric rose |
| Rage click % | 0% (0) | 2.70% (1) | -2.7 pts | Improved |
| Quick back % | 6.45% (2) | 5.41% (2) | +1.0 pts, same count | Frustration metric rose |
| Excessive scrolling % | 0% | 0% | No change | |
| JavaScript error % | 0% | 0% | No change | |
| Device: PC | 77.42% (24) | 75% (27) | -11.1% sessions | |
| Device: mobile | 22.58% (7) | 25% (9) | -22.2% sessions | Over 15%, tiny base |
| Channel: Other | 17 | 27 | -37.0% | Over 15%, tiny base |
| Channel: Organic search | 12 | 9 | +33.3% | Over 15%, tiny base |
| Channel: Direct | 3 | 4 | -25.0% | Tiny base |
| Channel: Referral | 2 | 0 shown | +2 | Tiny base |
| Smart events | None shown | Submit form 1, Book 1, Contact us 1 | -3 | Check events still fire |
| Performance score | 76/100 (1 pageview) | 80/100 (5 pageviews) | -4 pts | Sample too small to read |
Referrers this week: www.google.com (9), mechanicmarketing.co (3), www.bing.com (3), northrydeultratune.com.au (1), www.linkedin.com (1). Last week: www.google.com (8), mechanicmarketing.co (4), www.bing.com (1). The Google Ads card shows no active campaigns on the linked account.
| Page | This week | Last week |
|---|---|---|
| / (home) | 5 | 6 |
| /blog/car-repair-advertising | 4 | 3 |
| /case-studies/ | 4 | 2 |
| /pricing | 4 | 3 |
| /blog/ | 3 | 6 |
| /about | 2 | 3 |
| mechanicmarketing-static.pages.dev (home) | 2 | Not in top 12 |
| /contact | 2 | 3 |
| /free-audit | Not in top 12 | 2 |
| Metric | 7-13 Oct report | 14-20 Oct report | 13-19 Oct (re-read) | 20-26 Oct |
|---|---|---|---|---|
| Sessions | 50 | 29 | 37 | 31 |
| Organic search sessions | 20 | 7 | 9 | 12 |
Mechanic Marketing had fewer than 100 sessions in both weeks, so every percentage is noisy and a one-session change can look like a large swing. Hedgehog's performance score uses only 25 and 26 pageviews, so LCP and INP comparisons are indicative. Device and channel session counts may not add exactly to the headline total because Clarity rounds and excludes some sessions. Clarity filters bot traffic (195 sessions this week and 260 last week for Hedgehog; 53 and 29 for Mechanic Marketing), so session counts will not match Google Analytics. The top pages lists show only the top 12 pages, so "not in top 12" does not mean zero. The date window overlaps the previous report, and the 20 to 26 October window includes a partial day.